NOTE• This slide has been compiled to demonstrate the basics of
Social Media [ Based on Facebook mainly ] and does not highlight about
other major social networks.• This content has been complied for grade
12 students of Nepal and so contains very basic things only.• The
content is a combination of content from Internet and from some advice
of experts form Social Aves – A Social Media Marketing Agency from
Nepal.
WHAT IS SOCIAL MEDIA?• Social media are media for
social interaction, using highly accessible and scalable publishing
techniques.• Social networking is the grouping of individuals into
specific groups, like small rural communities or a neighborhood
subdivision, if you will. Although social networking is possible in
person, especially in the workplace, universities, and high schools, it
is most popular online.
WHY GO SOCIAL ?• We are a Social
Animal and we Live in a Society• Believe in “ Learning by Sharing”• We
need to learn from other’s experiences. We cant live very long to do
everything by ourselves and then learn from it• Source of Information
and Learning• Huge Knowledge Bank• Stay Connected, Stay Updated
GO SOCIAL !• Learn from People around you• Learn from people around the
world• Speak Out in front of Global Audience• BUT-“Focus on how to be
social, not on how to do social.”• “RT people who inspire you and thank
those who RT you.”
Before Now Brands Brands One Way
Conversation Multidirectional communication (C) COPYRIGHTS 2012 INREV
SYSTEMS
SOCIAL MEDIA SITES IN NEPAL• Facebook.com•
Youtube.com• Blogspot.com• Twitter.com• Linked In• Google +• Flickr•
Pinterest• Quora• And many others
WHAT IS YOUR PURPOSE OF
USE OF SOCIALMEDIA ?• Connecting to Frens and Families• Daily Activity,
Chat, Information Update• Social Campaigns• Discussions• Branding /
Marketing• Events Information and Promotions• Source of Information•
Training and Learning
WHAT FOR YOU TODAY ?• Social Media
Basics and User Behaviour• Content Generation and Blog• Do’s and
Don’t’s on Social Media• Online Reputation Management• Collaboration•
Facebook Page, Groups and Events
UNDERSTANDING SOCIAL MEDIA INTERNET USER(Source: Forrester)
THUMB RULE !• A rule of thumb when thinking about social media
etiquette is this: if you wouldn’t do it in the real world, while
standing on a crowded bus, in a restaurant or a convention then don’t
do it!• Engage in Meaningful Conversations• If content is King,
Conversation is the Queen !• Keep things concise, stay active,
participate and Cooperate• Keep Things Visually Appealing• Don’t just
post your links• Don’t post the same content twice. No Spamming• Post
only relevant content in Relevant Group• Be Yourself
IMPORTANT THINGS TO FOLLOW• Be professional• Be a real person• Magnetic
content• Know what’s happening right now• Never be overly promotional•
Don’t update just anything that you get• Don’t make your social media
profiles a ghost town• Be Consistent
BLOGGING / CONTENT•
Blogging is no longer a “public diary”• Blogging is “broadcast
platform” • To share views, news, opinions, and connect with like
minded individuals • To showcase creative writing and source of
entertainment • To database of educational content • To having
credibility as a public informers • A barometer of cultural shift to
individual celebrity status
FACEBOOK♦ Has to be actively
refreshed and content updated♦ Be VERY careful how you react to
complaints♦ Regular reasons to visit need to be developed.♦ Don’t Spam,
Don’t post same thing Time and Again !♦ Post interesting things and
things worth reading andrelevant to the type of forum.
CONTENT AND UPDATE !• Say something new, say something different, be
opinionated, share content that inspires you, infuriates you, makes you
laugh and you will find that many people out there will respond with
their opinions and open up conversations with you.• Make a commitment
to sit down for an allotted period each and every day to respond to
people, ask questions and share great content.
LISTEN TO
YOUR FOLLOWERS !• Not everybody will like what you do or say online but
rather than seeing it as a negative see it as a great opportunity for
your business to highlight the ultra responsiveness and efficiency of
your customer service.
FACEBOOK PAGES VS GROUPS•
Traditionally, Facebook Pages have been used to promote a business,
band, shop, etc while Facebook groups have been used to promote a
common interest.• How to use a Facebook Group. • Create Event • Admin•
Demo and task
How can you leverage Social Media ? • How
can you take benefits from Social Media ? • You have been given a
wonderful platform, free of cost. Can you use it nicely ?Can you
actually use SocialMedia to fulfill your motive?
Five tips for
increasing your standard of living
1. Never expect an outside force to improve your standard of living for you.
Increase your standard of living through personal production.
2. Identify your product. If you work for someone and are not sure what your product
is, ask your boss what the most important thing you do or can get done on a
weekly basis.
3. Find three ways to increase your production speed. Use your ideas until your
speed has increased.
4. Find three ways to increase your production quality. Use this idea until
your quality improves.
5. Find three ways to increase the amount of production you get done per week.
Use this idea until your production volume increases.
Tips of getting ideas for speeches
"Can you do a presentation on next year's forecasts?" asks your
manager. "Can you talk about the society's aims?" ask a charity
colleague. Sure you can.
1) Stimulate thoughts and ideas: - Staring at a blank piece of paper or a blank
screen won't bring ideas to mind. Do something : get your brain working
2) Pick up a magazine: - Choose any article and read it. Try to develop the
idea content and see it if could from the basis of speech.
3) Choose a random word: - Open a dictionary and choose word with your finger.
Or write down a page number and word number and see what you get. If one word
doesn't work, find two words. write one at the top of the page
4) Keep an idea box: - Mine is the box file with articles from magazines,
cartoons photos, words, film reviews, names of books, inspirational quotes and
anything that might spark my imagination. Shake it up. Choose one and make it
the basis of a speech.
5) Think of a famous person: - Choose a famous from history, either at random
or by looking to see who was born on the current day. Research that person and
explore possible links with an interest of your own.
6) Get ideas from other person: Use every opportunity to sharpen your listening
skills. You will be amazed at how many ideas you'll get from your conversations
with others. Or simply ask people for ideas: almost everyone will give our at
least on suggestion.
7) Pick a quote: - Use a good quote from a book, or try the internet to find a
quote to spark an idea.
8) Listen to the radio: - Tune into different programs in the car or during a
spare movement.
9) Read widely: - Once you start an idea, develop it as you discover relevant
points in related articles.
10) Explore the internet: - It is a great source of material but be wary of
believing everything in cyberspace. Donot let an idea go. Don't reject ideas or
nip them in the bud, particularly if they don't fit with the objectives of your
nest speech. make a note, nurture the idea or it may blossom as material for
altar speech
Keep a notebook or file on your computer. Write down ideas as they come, so
that you don't forget them. Live and breathe ideas. Start thinking of ideas as
soon as you wake up in the morning and throughout the day. Find thinking time.
Get away from computer. Go for a walk: enjoy a bath or do anything that
stimulates your thoughts. Try silence- some people believe that angels whisper
ideas.
11. Make the idea your own: not new, but you: - The biggest problem is that we
struggle to find totally new subjects. The reality is that nothing is new. Once
you accept that every speech. Remember, the most important thing I so choose a
subject you are comfortable with and enjoy. That way you are sure to be
yourself and will be more confident in the delivery.
Expand your horizons
1) Learn something new:- Keep a running list of things you would like to learn
more about. Set a deadline to go through the items on your list, whenever you
have a few minutes, do a little more research.
2) Take a course:- Register for classes in something unfamiliar, like Thai
cooking, home renovations or a foreign language. Without over-scheduling your
time, challenge your brain with something out of the ordinary to break your
routine.
3) Experiment:- Experience something new. Try bubble Tea at the new tea place
that opened close to your work. Research and make a list of new wines to try.
Attempt to make sushi, cook a t
4) Ask questions :- Take the time to talk to someone older and learn from them.
Life lessons are incredibly valuable. Not only will you learn something new,
but you will feel great about giving someone else your time and interest.
Do what makes you happy ?
5) Do something funny:-Join a sports team and reap double benefits, you will
stay active and fit. Or you can make the plans to go to a concert or check out
a new bar.
6) Laugh out loud : -Its healthy to laugh out loud, even if you are alone. Go
to the movies, watch your favorite programme . Lighten up your attitude and
have fun.
7) Be spontaneous:- Forget about how tired you are after work and do something
up planned to break your routine. Call up that babe from accounting and go out
for drinks. Or take another route on your drive home to change your outlook.
8) Relax:- Create some me time. Relax and disconnect for a few minutes. Shut of
your call phones, turn off the radio, television and computer and let go off
worries. Drive around town. Take a walk in the park. Read a book. Making time
for yourself doesn't mean painting the living room, unless that 's something
you truly enjoy doing .
Do good
9) Do a good deed:- Help others in a small way. Help an elderly person cross
the street. Listen to a friends problem without judging or offering solutions.
10) Cheer someone up:- Verbalize your" thank you's". The server and
cook at your favorite lunch spot, the bank teller and security guard , the
customer service operator will be surprised by a little recognition, and you
will find that our spirits are raised also. Offering some spare change to a
panhandler on the street
11) Spend time with your loved ones and with the people who are important in
your life. Hopefully, many of them fall in both categories. Visit your parents
and grandparents, and have lunch or dinner with them. Go for a beer with your
friends and maintain contact with old buddies by email or telephone. Make it a
habit to called an old friend each week to catch up.
Your frame of mind is important. Start every day on a positive note. Walk
around like you won 1 million rupees and, unless you start spending money like
you are
Act with integrity and believe in yourself. Before going to bed, you will be
able to look back on your day and be happy about it.
Life is full of choices. You can choose to be so absorbed in your work or so
ingrained in your old routine that you become one dimensional or you can choose
to truly live. Of course, you are not likely to use all these suggestions on
the same day. Use them sporadically to make everyday unique and memorable. Take
the time to enjoy your life.
Are you waiting for
something wonderful to happen to you ? When someone asks you what you want most
in life , does your mind go blank ? If someone asks you where do you see
yourself in the next ten years, do you say you don't know , you have-not given
it a thought ? In other words , does your philosophy of life go something like
," I believe in fate. Whatever has to happen will happen.''
If these examples describe your way of thinking , then you are not alone .
Surveys consistently show that only one person out of ten identifies long term
goals . The remaining nine people passively drift through life, taking changes
as they come. This is fine , if you have nowhere Togo. However if you have a
dream of doing bigger things, you need to put yourself to work and not leave it
to destiny.
People who are achievers have a few things in common. They are persevering ,
committed, able to turn almost every situation in their favour , disciplined ,
deligent, supportive, encouraging ,optimistic and above all believe in themselves
. Here are a few qualities you can start working on if you want to bring out
the best in yourself.
1. Belive in yourself It is very important
to believe in yourself. You must have the faith in your ability to face any
situation however grim or awkward. At times everything may seem to go wrong ,
and everything you do seems to have to have opposite effect. You seem to fail in
everything you do and even people start saying you are a failure and a good for
nothing person. But even if the whole world seems bleak , you must remember ,
that since everybody is special. You are unique in your own special way and
thus enrich this world. Hence you are somebody very special and fruitful . You
are not a burden on anybody. You have the power and ability to change the
world. Irrespective of what others say, you must always believein yourself and
have faith in your abilities.
It is said that childhood is a pleasant aspect of out
life. It is called base of our life. We can experience pleasure of playing
games, singing and dancing. It is the base of childhood education. However, I
didn’t have pleasant childhood.
Unlike others, I studied in a government
school. Open field was school, sake of rice was bench, a wooden plank was my
desk, a large number of children and only a teacher. All the primary classes
were cared by that single teacher. Playing things were beyond our expectation.
Singing was practiced a little but dancing was not possible because all of us
were often ashamed in that country environment. I spent my childhood among the
children of my village. We used to climb the trees, swim in the rivers and
ponds, and chased each other through narrow ways and gaps of the houses. After
all, I lived among pleasures of the country life until I departed to the town
for high school and college studies.
During their initial years of
schooling, children begin to understand what's shown on the television. They
are able to follow the actions of characters and the consequences of the
characters' actions. But they tend to think less on what they see, which
results in reactions of a superficial nature. If children identify with a
villain, they may start enacting his behavior. They think of emulating that
violent hero. Due to overexposure to TV violence they may become tolerant to
real world violence. Studies say that watching horror movies is sometimes an
attempt by children to get over their own phobias.
ØWhen
adolescent, they start watching television independently. At that age, they can
reason everything they see but they are not mentally involved. They start
idealizing someone and are tempted to act like him. They start believing that
whatever is shown on TV is real. If they are exposed to suicides and crime they
may try to imitate those kinds of behavior.
In conclusion, we must think that use of one scientific
achievement depends on human attitude how they apply in their practical life. A
TV is a curse to them who misuse it, and a blessing to them who use properly.
There are several disadvantages caused by the invention of
television. We have now realized that we have worsened our family environment
by bringing a television set. Most people have criticized this scientific
achievement.
Our children have been corrupted by this
accursed thing. Mot only children, but guardians also enjoy watching the screen
in comfort. Being fully hypnotized, they forget things of their routine works.
No creative activities are possible. We are easily brainwashed. A TV spreads
propagandas purposefully in favour of propagandists and advertisers. We are
often exposed to horrors, violence, pornography and different scenes of crime
and brutality. These disadvantages make us ignore a TV.
Some weirs are in favor of TV culture. They say that there are many
advantageous programmes. Practical ideas, figures and explorations are
delivered to us. Even a teacher uses a video for teaching purposes. They say
all the conflicts about the TV will be weakened through maturation of the
children. There is no doubt that we are automatically trained to do our
activities in televisions flow. We should try to assimilate the achievement
positively.
How Television Violence Affects Children
ØInfants
are attracted to watching TV. For them, it's just a play of light and sound,
something visual and moving they enjoy watching. They often miss the program
content. They can make sense only out of characters and faces familiar to them.
It is said that if behavior on television is presented to them in simpler ways,
they are likely to imitate it.
ØWhen
children reach an age of two and half years, they begin to pay more attention
to what is shown on TV and tend to imitate it. At that age children prefer to
watch fast-moving characters and are likely to get exposed to television
violence. During the pre-school age, children begin to derive meaning from what
they see on television. Intense scenes and sounds attract them. Cartoon
violence draws in the children of that age. It is seen that preschoolers behave
aggressively after watching action and violence on TV
