NOTE• This slide has been compiled to demonstrate the basics of
Social Media [ Based on Facebook mainly ] and does not highlight about
other major social networks.• This content has been complied for grade
12 students of Nepal and so contains very basic things only.• The
content is a combination of content from Internet and from some advice
of experts form Social Aves – A Social Media Marketing Agency from
Nepal.
WHAT IS SOCIAL MEDIA?• Social media are media for
social interaction, using highly accessible and scalable publishing
techniques.• Social networking is the grouping of individuals into
specific groups, like small rural communities or a neighborhood
subdivision, if you will. Although social networking is possible in
person, especially in the workplace, universities, and high schools, it
is most popular online.
WHY GO SOCIAL ?• We are a Social
Animal and we Live in a Society• Believe in “ Learning by Sharing”• We
need to learn from other’s experiences. We cant live very long to do
everything by ourselves and then learn from it• Source of Information
and Learning• Huge Knowledge Bank• Stay Connected, Stay Updated
GO SOCIAL !• Learn from People around you• Learn from people around the
world• Speak Out in front of Global Audience• BUT-“Focus on how to be
social, not on how to do social.”• “RT people who inspire you and thank
those who RT you.”
Before Now Brands Brands One Way
Conversation Multidirectional communication (C) COPYRIGHTS 2012 INREV
SYSTEMS
SOCIAL MEDIA SITES IN NEPAL• Facebook.com•
Youtube.com• Blogspot.com• Twitter.com• Linked In• Google +• Flickr•
Pinterest• Quora• And many others
WHAT IS YOUR PURPOSE OF
USE OF SOCIALMEDIA ?• Connecting to Frens and Families• Daily Activity,
Chat, Information Update• Social Campaigns• Discussions• Branding /
Marketing• Events Information and Promotions• Source of Information•
Training and Learning
WHAT FOR YOU TODAY ?• Social Media
Basics and User Behaviour• Content Generation and Blog• Do’s and
Don’t’s on Social Media• Online Reputation Management• Collaboration•
Facebook Page, Groups and Events
UNDERSTANDING SOCIAL MEDIA INTERNET USER(Source: Forrester)
THUMB RULE !• A rule of thumb when thinking about social media
etiquette is this: if you wouldn’t do it in the real world, while
standing on a crowded bus, in a restaurant or a convention then don’t
do it!• Engage in Meaningful Conversations• If content is King,
Conversation is the Queen !• Keep things concise, stay active,
participate and Cooperate• Keep Things Visually Appealing• Don’t just
post your links• Don’t post the same content twice. No Spamming• Post
only relevant content in Relevant Group• Be Yourself
IMPORTANT THINGS TO FOLLOW• Be professional• Be a real person• Magnetic
content• Know what’s happening right now• Never be overly promotional•
Don’t update just anything that you get• Don’t make your social media
profiles a ghost town• Be Consistent
BLOGGING / CONTENT•
Blogging is no longer a “public diary”• Blogging is “broadcast
platform” • To share views, news, opinions, and connect with like
minded individuals • To showcase creative writing and source of
entertainment • To database of educational content • To having
credibility as a public informers • A barometer of cultural shift to
individual celebrity status
FACEBOOK♦ Has to be actively
refreshed and content updated♦ Be VERY careful how you react to
complaints♦ Regular reasons to visit need to be developed.♦ Don’t Spam,
Don’t post same thing Time and Again !♦ Post interesting things and
things worth reading andrelevant to the type of forum.
CONTENT AND UPDATE !• Say something new, say something different, be
opinionated, share content that inspires you, infuriates you, makes you
laugh and you will find that many people out there will respond with
their opinions and open up conversations with you.• Make a commitment
to sit down for an allotted period each and every day to respond to
people, ask questions and share great content.
LISTEN TO
YOUR FOLLOWERS !• Not everybody will like what you do or say online but
rather than seeing it as a negative see it as a great opportunity for
your business to highlight the ultra responsiveness and efficiency of
your customer service.
FACEBOOK PAGES VS GROUPS•
Traditionally, Facebook Pages have been used to promote a business,
band, shop, etc while Facebook groups have been used to promote a
common interest.• How to use a Facebook Group. • Create Event • Admin•
Demo and task
How can you leverage Social Media ? • How
can you take benefits from Social Media ? • You have been given a
wonderful platform, free of cost. Can you use it nicely ?Can you
actually use SocialMedia to fulfill your motive?
